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Our Story

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Our Story

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Our Story

Since 2017, MASH has been an APAC leader in creative team curation. Today, MASH designs, curates and manages in-house agency teams via a global network of independent marketing and creative specialists.

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Where Culture Meets Capability

MASH curates expert teams Globally who speak the language - and live the culture - of your audience.

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Where Culture Meets Capability

MASH curates expert teams Globally who speak the language - and live the culture - of your audience.

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Where Culture Meets Capability

MASH curates expert teams Globally who speak the language - and live the culture - of your audience.

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Meet our HQ

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Meet our HQ

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Meet our HQ

We don’t just build inhouse teams - we lead them with you.

MASH embeds a senior HQ layer that acts as your strategic partner and operating system, ensuring your in-house model is designed, led, and optimised for performance. We plug in experienced leadership to shape the model, elevate the team, and stay accountable for delivery every step of the way.

MASH embeds a senior HQ layer that acts as your strategic partner and operating system, ensuring your in-house model is designed, led, and optimised for performance. We plug in experienced leadership to shape the model, elevate the team, and stay accountable for delivery every step of the way.

Our HQ spans four pillars to ensure your in-house capability thrives:

  • Client Partnership: Strategic clarity, embedded leadership

  • Strategy & Innovation: Future thinking, AI fluent

  • People & Performance: Coaching, culture, and growth 

  • Finance & Operations: Commercial clarity and scalable systems

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How We Do

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How We Do

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How We Do

In-Housing the MASH way.

Curate & Design

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Every single brief is different. We build the right in-house structures to solve real business problems. We identify standout talent, anticipate skill gaps, and design structures that unlock performance. Beyond recruitment, we embed culture, clarity, and growth - so your in-house agency is alive, motivated, and built to last.

Curate & Design

Abstract geometric icon

Every single brief is different. We build the right in-house structures to solve real business problems. We identify standout talent, anticipate skill gaps, and design structures that unlock performance. Beyond recruitment, we embed culture, clarity, and growth - so your in-house agency is alive, motivated, and built to last.

Manage & Mentor

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Our MASHers are exceptional, and we like to keep it that way. From onboarding to delivery – we coach, inspire and grow our teams. Retention isn’t a nice-to-have; it’s our KPI. We create stretch and momentum - giving our people the challenge and support needed to keep levelling up.

Manage & Mentor

Abstract geometric icon

Our MASHers are exceptional, and we like to keep it that way. From onboarding to delivery – we coach, inspire and grow our teams. Retention isn’t a nice-to-have; it’s our KPI. We create stretch and momentum - giving our people the challenge and support needed to keep levelling up.

Curate & Design

Abstract geometric icon

Every single brief is different. We build the right in-house structures to solve real business problems. We identify standout talent, anticipate skill gaps, and design structures that unlock performance. Beyond recruitment, we embed culture, clarity, and growth - so your in-house agency is alive, motivated, and built to last.

Manage & Mentor

Abstract geometric icon

Our MASHers are exceptional, and we like to keep it that way. From onboarding to delivery – we coach, inspire and grow our teams. Retention isn’t a nice-to-have; it’s our KPI. We create stretch and momentum - giving our people the challenge and support needed to keep levelling up.

Partnership & Performance

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We don’t check in - we stay in. As true client partners, we’re embedded in your business to keep performance and culture aligned. Our quarterly review process ensures we stay focused on what matters: your evolving goals, challenges, and growth.

Partnership & Performance

Abstract geometric icon

We don’t check in - we stay in. As true client partners, we’re embedded in your business to keep performance and culture aligned. Our quarterly review process ensures we stay focused on what matters: your evolving goals, challenges, and growth.

Insight & Impact

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We turn intelligence into action. Our strategy arm acts as your external lens - analysing market shifts, spotting trends, and translating innovation into performance. We bring informed recommendations that shape frameworks, drive impact, and keep your model ahead of what’s next.

Insight & Impact

Abstract geometric icon

We turn intelligence into action. Our strategy arm acts as your external lens - analysing market shifts, spotting trends, and translating innovation into performance. We bring informed recommendations that shape frameworks, drive impact, and keep your model ahead of what’s next.

Partnership & Performance

Abstract geometric icon

We don’t check in - we stay in. As true client partners, we’re embedded in your business to keep performance and culture aligned. Our quarterly review process ensures we stay focused on what matters: your evolving goals, challenges, and growth.

Insight & Impact

Abstract geometric icon

We turn intelligence into action. Our strategy arm acts as your external lens - analysing market shifts, spotting trends, and translating innovation into performance. We bring informed recommendations that shape frameworks, drive impact, and keep your model ahead of what’s next.

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Our Clients

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Our Clients

We've built in-house teams for the world's most revolutionary brands

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Our Clients

We've built in-house teams for the world's most revolutionary brands

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Introducing MASHers

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Introducing MASHers

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Introducing MASHers

The ones who make it happen.
Curated for their magic - MASHers bring a je ne sais quoi! Agile operators, navigating complexities with creativity, clarity and through collaboration, with precision.

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