MASH | In-House Agency Teams

Your strategic partner in curating and leading high-performing in-house agency teams.

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The Innovation Hub

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Three young professionals walking and laughing together on a busy city street at golden hour

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Our Story

Since 2017, MASH has been an APAC leader in creative team curation. Today, MASH designs, curates and manages in-house agency teams via a global network of independent marketing and creative specialists.

(Touch to take your pick)

Events

Crafters

Programme Manager

Planning & Ops

Culture-Seekers

Social Strategist

Content Creator

Dreammaker

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Where Culture Meets Capability

MASH curates expert teams Globally who speak the language - and live the culture - of your audience.

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Where Culture Meets Capability

MASH curates expert teams Globally who speak the language - and live the culture - of your audience.

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Where Culture Meets Capability

MASH curates expert teams Globally who speak the language - and live the culture - of your audience.

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Meet our HQ

We don’t just build inhouse teams - we run them.

MASH embeds a senior HQ layer that acts as your operating partner, bringing the leadership, structure and accountability needed to turn in-house capability into a high-performing system.

We don’t just design the model. We stay close to how it operates day to day, shaping workflows, connecting teams, and ensuring delivery holds up under real pressure.

Our HQ spans four pillars to ensure your in-house capability performs:

Client Partnership: Embedded leadership, clarity and senior accountability
Delivery: How the work actually runs - workflow, ownership and execution
People & Performance: Talent, culture and high-performing team design
Finance & Operations: Commercial rigour, governance and built to scaleChange the wording on the 'In-housing the MASH way'

Jolene Cornford

APAC General Manager

Jolene Cornford

APAC General Manager

Robyn Hayward

CFO and Partner

Robyn Hayward

CFO and Partner

Dianne Hummal

Talent Strategy Director

Nicolyn Marino

Client Delivery Lead

Dianne Hummal

Talent Strategy Director

Nicolyn Marino

Client Delivery Lead

Dianne Hummal

Talent Strategy Director

Nicolyn Marino

Client Delivery Lead

Jolene Cornford

APAC General Manager

Robyn Hayward

CFO and Partner

Dianne Hummal

Talent Strategy Director

Nicolyn Marino

Client Delivery Lead

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How We Do

In-Housing the MASH way.

Design & Build

We build in-house structures tailored to real business needs. We design the right workflow upfront, ensuring roles, responsibilities, and ways of working are clear from day one. We identify standout talent, anticipate skill gaps, and build teams that deliver. Beyond hiring, we embed clarity, connection, and systems so your in-house team runs effectively and lasts.

Design & Build

Develop & Mentor

Our MASHERS are exceptional, and we invest in keeping them that way. From onboarding to delivery – we train, upskill and grow our teams through our L&D programme. Retention isn’t a nice-to-have; it’s our KPI. We create stretch and momentum - giving our people the challenge and support needed to keep levelling up.

Develop & Mentor

Design & Build

Develop & Mentor

Partner & Perform

We don’t check in - we stay in. As true partners, we’re embedded in your business to keep delivery, performance and culture aligned. Our quarterly review process keeps focus on what matters: your goals, your challenges, and how the team continues to perform as you grow.

Partner & Perform

Run & Optimise

We focus on how the work actually runs. From workflows to ownership and delivery, we continuously refine how teams operate under pressure. We identify friction, improve systems, and ensure the model evolves - driving better performance, stronger alignment, and consistent output over time.