MASH IS

YOUR

CULTURAL MARKETING

CULTURAL

MARKETING

PARTNER

GLOBALLY NETWORKED. LOCALLY INSIGHTFUL. ASIA-PACIFIC SPECIALISTS.

GLOBALLY NETWORKED.
LOCALLY INSIGHTFUL.
APAC CENTRED.

We curate and manage in-house agency teams
for the world’s most revolutionary brands.

AD AGENCIES ARE DISRUPTING THEMSELVES TO DEATH.

WE'RE NOT A DISRUPTOR.
WE'RE JUST DIFFERENT.

We’ve been building bespoke teams and connecting brands with cultural, creative, digital, marketing and production experts since 2018. Our global specialists are cultural insiders – they get your audience because they are your audience.
 
If you’re ready to prioritise big ideas over big offices, being seen over just being serviced, and real cultural fluency over boardroom banter, let’s Mash. Independent, agile and efficient – we’re ready to help elevate your brand.

HOW WE BUILD TEAMS

We have two levers we can pull to curate the perfect team.

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We can activate our global, referral-only, vetted community

  • 300+ Mashers
  • 31 Countries
  • 10 to 15 years of experience
  • Award winning, highly sought after, multidisciplinary creative experts – minus the ego
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We can activate our global, referral-only, vetted community

  • 300+ Mashers
  • 31 Countries with a central focus on Asia-Pacific
  • 10 to 15 years of experience across creative, brand strategy, digital, marketing and insights and production
  • Award winning, highly sought after, multidisciplinary creative experts – minus the ego
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We can headhunt and collaborate via:

  • Co-creating your in-house agency structure, leveraging our expertise in organizational and talent acquisition frameworks alongside cultural and brand assessments, ensuring a collaborative process
  • Devising the most effective recruitment and proactive search strategies across APAC
  • Providing strategic talent advice, executive search and coaching services from our community of culture, creative, and subject matter experts
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We can headhunt and collaborate via:

  • Co-creating your in-house agency structure, leveraging our expertise in organizational and talent acquisition frameworks alongside cultural and brand assessments, ensuring a collaborative process
  • Devising the most effective recruitment and proactive search strategies across APAC
  • Providing strategic talent advice, executive search and coaching services from our community of culture, creative, and subject matter experts

There’s been a deep shift in consumer needs and big agency network’s ability to fulfill them

Mash is different. Our network IS our agency. Culture is part of Mash’s DNA.

Our Mashers see audiences as culture and understand that culture better than anyone. They work with us and spend the rest of their time fully engaged with the cultures they are immersed in.

There’s been a deep shift in consumer needs and big agency network’s ability to fulfill them

Mash is different. Our network IS our agency. Culture is part of Mash’s DNA.

Our Mashers see audiences as culture and understand that culture better than anyone. They work with us and spend the rest of their time fully engaged with the cultures they are immersed in.

SOME OF OUR MASHERS

Mumbai-based Shirin is a Creative Director with more than 40 awards, including a Cannes Design Gold. She's focused on involving brands in social and cultural change.
Straight out of Chennai. “Praveen is the epitome of the "interesting, interested" person I look for when I hire planners.” - Jon Steel; Author, Truth, Lies & Advertising
Where might you have seen Creative Director, Writer and media entrepreneur Mandovi? Try Forbes Asia’s 30 under 30, Asia Society’s 21 Young Leaders, or Vogue’s 50 Young Trailblazers.
Jonnine is a culture trendhunter and brand storyteller, and acts as Creative Consultant for Melbourne Fashion Week from her home in rural Victoria.
South African Strategist Lisha is a global citizen, culture hacker, and keen observer of human behaviour - she's worked from BBDO to Buzzfeed, and crafted brand strategy for InterContinental & Kimpton brands.
Royce has led creative for VICE APAC, released an album, wrote a cookbook with a chef, and created daring campaigns for some of the world’s most iconic brands.
Creative Strategist Robbie founded the world’s first creative agency dedicated to crypto and blockchain tech. He’s designed a light for content creators and releases pop records under a pseudonym.
Award-winning Creative Director Linda has led creative at some of Australia’s most acclaimed agencies like Hulsbosch and worked with Virgin, Tourism Australia and Sydney Opera House.
Jonathan is a Frenchman living in Cape Town, and one of Singapore’s most awarded creatives (which includes 14 Cannes Lions final placings across 5 campaigns).
Andrea is the previous Editor-in-Chief of Elle and Fashion Editor of Harper's Bazaar Malaysia. She was also responsible for Awkwafina’s Stella McCartney PJ look on Crazy Rich Asians.
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We've built in-house agencies for the world's most revolutionary brands

Sourced from a curated global community of exceptional problem solvers.

Executed efficiently. 

Managed with accountability.

We've built in-house agencies for the world's most revolutionary brands

Bespoke solutions.

Executed efficiently.

Managed with accountability.

“The in-house structure of the Mash model gave us the flexibility and confidence we needed.”
“As a tour operator offering an extensive list of exclusive experiences, with ambitious expansion plans across ANZ, I turned to Mash. We required support to refresh our master brand, consolidate our brand architecture and define the relationship between each of the sub-brands. It was essential that the micro-agency team Mash placed with us had heavy-hitting experience but could compliment our internal leadership capabilities. We successfully welcomed multiple new businesses into our portfolio since."
John O'Sullivan, Chief Executive & Executive Director EXPERIENCE CO
"Being able to tap into a network of top talent from around the world, efficiently and with ease, has helped drive our ambitions to the next level"
“The new brand platform and creative campaign from the Mash team encapsulates our proposition in a highly competitive marketplace. Being able to tap into a network of top talent from around the world, efficiently and with ease, has helped drive our ambitions to the next level.”
Melissa Rodrigues, Group Director, Brand & Marketing - MINOR HOTELS
"Mash is my creative processing power"
"Most traditional agencies have a slide showing their office locations on a world map, but it's tough to get teams to work together across borders. Mash's model allowed them to cut through red tape and pull together a talented international 'writers room' with diverse perspectives and backgrounds in record time.”
Genie Gurnani, Global Brand Leader - NETFLIX, DISNEY
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Let's Mash

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