Style hardbacks, medical education, craft-beer promos funding social causes- independent working means time for side-hustles. And making really cool shit happen.
We’re sharing some of the impressive personal projects our MASHers are making happen in between hours spent at the ‘day job’.
Enter Mark, Kate and Navaz.
Malt and Lead started as an Instagram account, set-up to stop annoying my friends and family with all the craft beer pictures I’d been posting on my personal account.
Over the years, it’s been a bit of a shape shifting entity, growing and shrinking into different outlets. Sometimes a blog, for a little while it was a design agency for the craft beer sector, then back to being just another craft beer Instagram account. Now, especially with COVID-19 it’s in limbo, but the ethos behind it has always been the same: to champion great, independent craft beer, from across the world, through my camera.
As an offshoot of the website, I ended up designing a range of craft beer centric t-shirts and enamel pins. I’m one of those designers who likes to keep busy, so designing this range of shirts became a little passion project. Originally, it was a fairly selfish endeavour. I was just fed up of poorly designed craft beer shirts, sporting tacky, dated puns and slogans. So, I designed these first and foremost for me, and then thought maybe other people might like them. Then, at the end of 2019 I decided to shift the focus a little bit.
Initial selfish reasons aside, community has always been at the heart of Malt and Lead, and not just with regards to people working in the craft beer industry.
You meet so many people within this scene, in so many countries and cities, from varied backgrounds. They might be a beer nerd like you, who happens to strike up a conversation at the bar because you have a foreign accent, and before you know it, you’ve made a friend. As such, you end up caring about places and people from all over the world, and in times of need, you want to help.
I’d been talking to my partner for a while about the fact that I wanted to look into ways of supporting worthwhile community causes, and doing this via the Malt and Lead shop just made sense. So, going forward, we made the decision to donate 100% of the profit from t-shirt sales, and a portion of enamel pin sales, to a charity or social cause. A couple of months later, the Australian bushfires hit (that’s where the first round of donations went) and then, well, the rest of 2020 happened. Every few months, we take a look at what’s happening across the world, and choose organisations or causes that we feel could need a little help. For example, donations are currently being split between Agape Oasis – Child Care & Crisis Intervention (USA), the Stephen Lawrence Charitable Trust (UK) and Pay the Rent (Australia), in light of the Black Lives Matter movement.
Craft beer shirts are fairly niche, and with a modest social following, we’re not making huge waves with our donations, but we’re proud to create a little ripple. It’s just about doing what we can to help those in need.
If you like craft beer, soft t-shirts, enamel pins and supporting amazing causes, you can head to www.maltandlead.com/shop
Just over a year ago I began shooting wonderful nude bodies for a passion project called beauty within medicine.
My dear friend, Dr. Lucy Desmond, is socially updating medical education to be inclusive of all humans across all spectrums. My background is obviously not medical, so I was a bit shocked to learn that currently, the universal model of a human being in medical textbooks is a young & healthy, white, cisgender male. Where are the images of the female anatomy, non-binary, the elderly, people of colour and people in the disabled community?
There’s so much more to teach and learn beyond this ‘universal model’ and many other industries are advancing in this space, so why is medicine falling behind? I felt inspired to get involved in the project and our aim is photograph at least 100 people and celebrate diversity.
Pre-covid I only had fleeting moments to allocate to beauty within medicine, but with so many weeks spent in lockdown I’ve been able to properly catch up on all of last year’s edits and gear up for our second photoshoot in December this year. We’ve had hundreds of applications come through already and some particularly interesting individuals who are keen to get involved. So that’s exciting!
And then there’s DESTIGMATISE, which is my little baby in this enormous undertaking. At the end of the surface anatomy photoshoot, we ask each of our wonderful models if they’d like to participate in the art/self-expression component. We ask each model to present their body in a pose that best reflects who they are. The photographs taken here, combined with medical and socially-related interviews from the soon-to-be-released coffee table book, DESTIGMATISE. Merging art, science & body positivity, DESTIGMATISE strives to eradicate the shame of our human differences and instead, celebrate them!
We hope DESTIGMATISE will be shared in schools, universities, hospitals, clinics and displayed with pride in Australian homes and around the world.
We are looking for courageous volunteers!
Our surface anatomy photoshoot is coming up this December 4, 5 & 6 (pending COVID restrictions for confirmation) and we welcome all people from all backgrounds, ages & abilities to complete the online application form here. Each model has an allocated time to be photographed privately without any crossover of bookings. We get a lot of questions from people asking if it’s completely naked and yes, it is. We don’t capture the face though! Please note, we can only consider applicants over 18.
Now, you’re probably also wondering what the heck is a “Bread Crumbunity”?
‘Bread Crumbunity’ is a social gathering of bread enthusiasts and is absolutely some cringeworthy jargon I may have made up. Often, I feel this crumbunity is just me baking sourdough at home, but when I put the feelers out on Instagram via @cometobreadwithme, I’m reminded there’s a frenzy of keen bakers out there.
We share our sourdough starter, flour ratios and suppliers and useful tips and secrets for baking the perfect loaf. Making edible bread I think is easy, but making the perfect loaf is a fine art. I certainly do appreciate giving good bread… which brings me to the other, rather risqué part of the Bread Crumbunity. 😉
I love puns almost more than I love bread, so @cometobreadwithme was initially an avenue for me to post images of delicious buns, accompanied by suggestive puns. If you scroll back through the posts, you’ll find “crumb on face” posts and “do you take it up the butter?” A popular hashtag in the Bread Crumbunity is #crumbshot where bakers cut a cross section of their loaf and reveal the inner crumb. (It’s safe to look this one up, I promise). Are you sorry you asked me about this question now!
Following my first book, The New Garconne: How to be a Modern Gentlewoman I’ve been working on a beauty-focused follow-up for the last few months. I was lucky to have plenty of time during lockdown to focus on the bulk of interviews and writing. Now that my freelance work is inching back to previous levels, I try to block out time for book admin (there is always more to do) and any additional rewrites or research. I’m a night owl, so I do my best deep thinking work in the evenings. If I know I’m going to have book-related writing coming up, I block out time for that in the evenings and create some breathing room in the day so I’m not trying to fit in too many commitments. That way I’m giving the best of my attention to each project. It doesn’t always work out but at least that’s the intention.
Biggest learning from The New Garconne – it’s a twin tactic of persistence and chilled-ness!
When I’m trying to secure interviews with elusive people, I’ve learnt that a certain doggedness really does work, because everyone is busy and sometimes you only get them on the 77th try. Or if they say no, you might have to ease off a bit and then try again in a different way. It’s the art of seduction and you have to gauge when to be subtle and when to be direct. My other big learning is the power of community. I have a good social media following but I forgot how engaged they were until I saw the wonderful support they gave me for my first book. So I’m thinking of ways to involve them in the process of the next one, so they can feel part of the narrative.