THE READING ROOM

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Battling A Slow And Time-Hungry Process Monster?
Your creative agency just emailed to tell you they’ve run out of head hours. The job you’re paying them...
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6 Ways you haven't thought about Freelancers
Like a lot of folk, I saw the news that Publicis will be pulling back their spend on freelance talent...
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4 Ways this Masher used imagination to move people into action
Award-winning creative director Alex Wadelton is a literal creative force. Known for his boundary-pushing...
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Memoirs Of A Geisha
Cultural competency is critical to creative success in Asia
Whatever Hollywood may think, Asia is not a monolith. Rather, it's an incredibly complex region—home...
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Tired of the big agency God complex? Thank God for Mash
The Marketing and Creative industry is changing, and not because it wants to. The simple fact is today’s...
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The role of cultural relevance - Insights from Mashers
Culture is key to impactful campaigns and we’re bringing you a whole new series from some of our most...
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Is AI overrated? AdFest 2024 thinks so!
Though the theme this year was Human Intelligence (a counter-punch to the rise of gen AI in the creative...
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