Netflix LNY.
FEBRUARY 2023
Lunar New Year is more than just a holiday, it’s a celebration deeply rooted in the history and culture of Asian communities around the world. And when Netflix came to Mash with the question: How do we bring the essence of this holiday to life? Our solution was to curate a bespoke Virtual Creative Studio, bringing together 8 creatives from our global network, each with deep personal and cultural connections to Asia and the various regional traditions of Lunar New Year.
Inspired by the award-winning artwork of Malaysian paper-cutting artist, Eten Teo, the Mash Up uncovered the key theme that spoke to the essence of Lunar New Year: the tumultuous and chaotic beauty of cross-generational families. Framed by auspicious elements such as fish, coins and peonies, the piece captures the spirit of Lunar New Year perfectly, depicting a cross-generational family celebrating the holiday.
Eten Teo’s papercut marks the first time a physical artwork is digitised to be featured on a Local Moment on Netflix – a specially-curated collection of titles that celebrates seasonal moments or social events that are important to local audiences.
The Mash Up worked with Teo to bring this masterpiece to life, and it will be streaming on Netflix screens across Singapore, Malaysia, Vietnam, Hong Kong and Taiwan for the duration of the holiday.
The Mash Up:
Rich Akers, Thailand
Annisa Dharma, Singapore
Antuong Nguyen, Australia
Dominic Johnson-Hill, China
Kolo Lee, Taiwan
Rocky Yip, Hong Kong
Andrea Wong, Malaysia
Paper Artist: Eten Teo, Malaysia
Video: @netflixmy
