YOU NEED: FLEXIBILITY AND STABILITY
YOU NEED: STABILITY AND FLEXIBILITY
WE HAVE: A MODEL THAT DELIVERS BOTH
YOU NEED:
STABILITY AND FLEXIBILITY
WE HAVE:
A MODEL THAT DELIVERS BOTH
WE HAVE:
A MODEL THAT DELIVERS BOTH
The Marketing and Creative industry is changing, and not because it wants to.
Today's timelines and bottom lines demand a different way to access world-class expertise and creative talent.
WE PROVIDE CREATIVE SOLUTIONS THAT CAN SCALE UP AND DOWN - AT THE SPEED YOU REQUIRE
MASH CREATIVE SOLUTIONS
We can partner with you in five different ways – as an agile in-house agency, a content studio, or via placements and subscriptions. Obsessively curated, every time.
In-House Agency:
Embedded & Retained
- Speed
- Efficiency
- Expansion
- Quality Control
Case Study: Netflix, Global
The Brief: Build an international in-house agency team to localise a TVC premiering during the Tokyo Olympics Opening Ceremony, across 14 countries.
The Solution: Long-time partner, Netflix called on Mash to help explore and develop a global TVC campaign highlighting the power of global and local storytelling on Netflix.
They needed a flexible, authentic, and truly global creative team to ensure the content culturally resonated with 14 countries – and fast.
In 72 hours, we built a diverse team of 31 established professionals from all over the world, speaking 10 different languages.
The Results:
- “I think of Mash as my creative processing power” – Genie Gurnani, Brand Lead, Netflix
- The ad was broadcast across 14 countries to 209M subscribers
- Named one of Netflix’s most acclaimed campaigns in 2021
- Featured in Campaign Brief’s The Work 2023
In-House Agency: Projects
- Speed
- Efficiency
- Expansion
- Quality Control
Case Study: Minor Hotels, APAC
The Brief: Refreshing and launching a 25-year-old hotel brand in APAC’s crowded market.
The Solution: We Mashed their internal marketing function with a bespoke team of top tier Mashers spanning NYC, Thailand, Singapore and Australia. Collectively they developed a brand communication platform for Oaks that rolled out recently as an integrated campaign across APAC.
The Results:
- Generated over $100M in revenue for the brand since launch
- Minor Hotels most successful campaign
- Overall mentions of the Oaks brand increased by 463% in the first 4 days of the campaign.
- Winner Best Marketing Campaign at at the Tourism Accommodation Australia (TAA) NSW Awards for Excellence 2023
- Winner Best Marketed Hotel at Australian Hotels Association National Awards 2023
Placements
- A missing piece
- Leadership
- Strategy & Execution
- Solution-orientated decision makers
Case Study: Banyan Group, Singapore
The Brief: With a raft of exciting initiatives planned for 2024, long-term partner Banyan Group required a dedicated and experienced resource to lead and manage them.
The Solution: We placed a fractional CMO to develop a support plan and oversee roll out across a 12 month period. Acting as the primary contact for new and existing briefs, they provide strategic rigour and support to the in-house marketing team assessing priorities, cadence, team management and reporting on all marcom activity.
Mash Studios
- Branded Content
- Fiction Series
- Non-fiction Formats
- Documentaries
Case Study: NBA x Uber, India
The Brief: In a Cricket-crazy country like India, how to foster love for the game of Basketball, beyond the court, in a culture driven narrative?
The Solution: A bespoke team conceptualized, developed and produced a first of its kind 4 part lyrical docu-series, showcasing the transformative power of Basketball in the lives of four groups of people across different regions in India.
The Results:
- Trendsetting music x sports docu-format
- Uber came onboard as a sponsor for the series
- 27M views across all platforms
- Season 2 currently under pre-production stage
- Gold – Promax India – Branded Content Promotion
- Silver – Reinvent Digital – Best Branded Content
Subscriptions
- Diversity
- Consistency
- Cost efficiency
- Variable volume
Case Study: All Star Lanes, UK
The Brief: How do you continually keep social media and digital content fresh and engaging, whilst driving business goals?
The Solution: All Star Lanes is one of London’s most iconic competitive leisure chains. To support their internal marketing function with additional creative firepower, we held quarterly Creative Sprints to come up with creative campaign ideas for the next season, rooted in key KPI’s and seasonal offerings.
Each Sprint would be involve a different combination of strategist/copywriter and art director – to deliver a suite of ideas. Select ideas were then built out into full Campaign Briefs for the All Star Lanes team to execute.
The Results for Month 1:
- “Record footfall” upon reopening post lockdown
- 6000 click throughs to the website
- 300K+ people reached via Paid Ad campaign
- +143% above the industry average of Paid Ad campaign click throughs
SERVICES
Agile and bespoke – our teams can flex up and down, across four verticals.
Strategy & Insights
- Brand
- Marketing
- Cultural
- Communications
- PR
Creative
- Campaign
- Creative Direction
- Art Direction & Design
- Copywriting
- Motion Graphics
Digital
- Digital Strategy
- Content Strategy
- Social Media
- Management
- Website Development
Production
- Pre Production
- Production
- Post Production
- Production Management
