JUNE 2024
What’s driving this death by disruption?
The Marketing and Creative industry is changing, and not because it wants to. The simple fact is today’s timelines and bottom lines demand a different way to access creative talent. That different way is in-house agencies. Are you curious?
An in-house agency is defined as “a department, group, or person that has responsibilities that typically are performed by an external advertising, media or other MarCom agency”.
In-housing isn’t new but…
Given the pressures on marketers to stretch shrinking budgets across more and more channels, allied with the democratisation of tech – the inevitability of brands doing more work internally is greater than ever.
Latest data from the In House Agency Council (IHAC) suggests in-housing continues this trajectory – with 78 percent of marketers polled saying they now have some form of in-house set-up. So it’s no longer a question of should I get an IHA? The real question is how do I get the right one (without blowing out my headcount and adding unwanted direct reports)?
The answer? Work with specialists who built the model from the ground up.
Over the past six years Mash has worked as creative and cultural in-house marketing partner for revolutionary brands across APAC including Netflix, Breitling, Accor and Indeed. Our operating model, designed to be integrated and tailored to each business’s ever-changing requirements, has powered laser focussed comms, hyper local insights, and well-informed expansion.
So if it’s time to elevate your operations with an IHA precision-built and managed by Mash, let’s connect.
A place for you to connect, collaborate and grow in our creative community:
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