Tribal Chocolate

Branding
Creative Direction
Art Direction
Photography

MASH-Up

Dave
Creative Director

Jack
Photographer
YeahSure

James
Photographer
YeahSure

Sick of having no hot beverage alternatives to coffee and tea other than marshmallow-stuffed, overly milky hot chocolates, Ainsley Pope set about creating Tribal Chocolate – a delicious hot drink that’s better for the body and soul…

In order to tool Ainsley for launch, our MASH Up brought her  brand to life through a new visual identity and a suite of beautiful brand assets.

Branding

Creative Director Dave developed a unique visual identity for Tribal Chocolate that drew reference from the shapes made while pouring and stirring a cup of hot chocolate but replacing the ‘fluff’ with an injection of strength and dynamism. The new identity was translated across digital and physical touchpoints including social, website, postcards and packaging.

“This is a quick note but comes with heaps of heartfelt gratitude.
THANK YOU!!!!!!!!!!!! Thank you so much for taking my brand and making 
her look visually stunning. I adore every inch of what Dave created.”

TC_FEED

Photography

Tooling the brand with a suite of assets to use across social media and a new website, Jack and James produced a suite of beautiful lifestyle photography expressing the Tribal Chocolate experience. Carrying on the creative direction of warm and human, soft without being whimsical, the images capture the essence of this beautiful-hearted and exciting new brand

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