Little Farms

Brand Strategy
Tone of Voice
Creative Direction
Brand Guidelines
Finished Art
Social Media Strategy
Email Marketing Strategy



Creative Director

Digital Strategist

Little Farms whole foods, grocery and cafe swung open its doors in 2016 with the mission to inspire healthy, happy living in their local community. With expansion plans set for across Asia, the brand now needed to refine their story – internally and externally.

Working closely with the 
in-house marketing team, the MASH Up consolidated the brand to better reflect its mission, offering and ambitions. This was achieved through the development of a refreshed brand position, tone of voice, creative look and feel as well as a new targeted Social Media and EDM Strategy. 

Brand Strategy & Tone of Voice

Ella landed on a brand position of ‘Goodness In’ which drew together Little Farms’ values of finding goodness in a healthy diet, in considered choices, in indulgent moments, in an active lifestyle and in time for mindfulness. This was translated to a new playful tone of voice.

Creative Direction

Without touching the logo, Dave translated ‘Goodness In’ visually to a vibrant and active creative direction which features a bold new colour palette and cheerful typographic treatments. He then laid this out as part of a rigorous set of Brand Guidelines.

Digital Strategy

Siona’s Social Media and EDM Strategy provided the insight to empower the marketing team to move the brand into ‘full community mode’ and engage in a meaningful way with its customers.

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