Pickett and Co

Visual Identity
Content Strategy
Tone of Voice
Art Direction
Photography
Website Development
Social Media Strategy
Graphic Design

MASH-Up

Peter
Content Strategist

Amanda
Design by Wolf

Web Designer

Richard
Design by Wolf

Web Designer

Darren 
Efront

Web Developer

Anna
Copywriter

Jana
Photography

Gareth
Photographer

Melinda
Art Director


How do you bring together one award-winning Chef and four very different restaurants under one umbrella?

MASH’S goal was to communicate a clearer and more consistent message about the Scott Pickett brand and to house it within a newly developed visual identity and group website.

Visual Identity

Firstly, a new name and visual identity was created. The identity needed to be authoritative and all-encompassing, but also have a personal quality that was honest and highly considered. It was important that it fit with the individual restaurants, both in style and colour, but also act as their leader.

Art Direction

A premium and intricate art direction was established,which was then interpreted differently for each restaurant to give each their own personality.

Social Media Strategy

A social media strategy was developed for each of the 5 restaurants with the overarching goal to visually showcase each venue’s unique offering but also increase engagement with followers. A distinct and consistent art direction was developed for each restaurant with carefully curated visual content. Graphic design was used throughout to bring each feed to life.

42% increase in engagement across the Pickett & Co group Instagram accounts over the first 3 months

Website Development

A new group website was designed and developed to centralise the Scott Pickett offering – a place where customers could read about the different venues, book, make purchases and stay up to date with news from the group.

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