The World is on Netflix
The opportunity: A global brand. An accelerated Olympic deadline. Access to 13 major markets.
The solution: Curate and lead a bespoke ‘International Writers Room’.
Netflix called on MASH to help explore and develop a global TVC campaign highlighting the power of global and local storytelling on Netflix. They needed a flexible, authentic, and truly global creative team to reach 13 target markets – and fast.
Our solution: curate and lead a talented and diverse team of established professionals from all over the world.
The agile and globe-spanning nature of the brief provided a trial that MASH was uniquely suited to overcome.
4 weeks. 31 MASHers. 15 countries. 6 continents. 10 languages.
Netflix had one key point of contact at MASH, who acted as an extension of their in-house team.
A core “RED Team” was split across US, Asia and Australia for round-the-clock delivery.
15 writers from 13 regions were sourced, vetted and onboarded in 72 hours.
A pivot in brief led to adding 11 comedy writing specialists in under 48 hours.
Individual contracts were negotiated and managed by MASH, as well a payments in multiple currencies, for the entire team of 32.
Netflix has one contract only to deal with.
“MASH is my creative processing power.”
Genie Gurnani, Director, Global Brand Creative, Netflix