Tone of Voice
Social Media Direction
Words by Nuance
How do you build a brand around one of South Yarra’s most loved personalities?
From a series of workshops, one of the most powerful messages we uncovered about Ned’s food is the way it transports people to different times and places. The flavours, textures and aromas of food is inextricably intertwined with experiences we’ve had: from Saturday morning trips to the local patisserie with Dad to late night coffees with friends.
Like hearing an old song, biting into a piece of Ned’s sourdough might take one person back to a favourite cafe in Paris, so the question we posed was: “Where does Ned’s take you”?