Lindsay Nicholas New York
Social Media Design
Social Media Designer
Videographer + Photographer
Lindsay Nicholas New York is a New York/Melbourne luxury fashion label. Our MASH Up developed a refreshed creative direction for the label’s social media channels with the key objective of driving traffic to the brand’s e-commerce website.
The design centered around a ‘free-flowing scrapbook’ effect to slowly reveal the label’s larger collection. The creative direction was built around the pillars of premium quality, high fashion and a minimalist aesthetic.