Lindsay Nicholas New York

Social Media Design
Social Media


Social Media Designer

Videographer + Photographer

Lindsay Nicholas New York is a New York/Melbourne luxury fashion label. Our MASH Up developed a refreshed creative direction for the label’s social media channels with the key objective of driving traffic to the brand’s e-commerce website.

The design centered around a ‘free-flowing scrapbook’ effect to slowly reveal the label’s larger collection. The creative direction was built around the pillars of premium quality, high fashion and a minimalist aesthetic.

Original Content

To further build the brand and engage with its digital audience, original video and design content was developed.

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