Tone of Voice
Social Media Strategy
Social Media Management
How do you experience the best pizza in Australia through digital channels?
The Italian accent is genuine at D.O.C. You can taste, see and hear the authentic flavours from across Italy without having to buy a plane ticket.
Having resisted growth for some years to prevent diluting the brand; D.O.C’s business was strong across its locations and there was now ambition to expand. MASH was engaged to curate a team of creative specialists to consolidate and build the brand digitally.
Rich, bold, effusive and cheeky, when we bring D.O.C to life, whether it be online or via brand activations, we not only speak with our hands but ensure the tone underlines their proud expression of Italian culture.
55% increase in Instagram engagement over the first 6 months