D.O.C Gastronomia

Brand Positioning
Tone of Voice
Social Media Strategy
Social Media Management
Website Development
Photography
Videography
Illustration
Collateral Design

MASH-Up

Amy Williams
Social Media
Manager

Danielle Curley
Copywriter

Tim Nelson
Website Developer
TPR Media

Jana Langhorst
Photographer

Frank Yang
Videographer

How do you experience the best pizza in Australia through digital channels?

The Italian accent is genuine at D.O.C. You can taste, see and hear the authentic flavours from across Italy without having to buy a plane ticket.

Having resisted growth for some years to prevent diluting the brand; D.O.C’s business was strong across its locations and there was now ambition to expand. MASH was engaged to curate a team of creative specialists to consolidate and build the brand digitally.

“Outrageously Italian”

Rich, bold, effusive and cheeky, when we bring D.O.C to life, whether it be online or via brand activations, we not only speak with our hands but ensure the tone underlines their proud expression of Italian culture.

Social Media Strategy

Our carefully curated MASH-Up of creative talent is responsible for the development, production and community management of D.O.C’s ongoing Instagram and Facebook strategy, including the production and delivery of photography, videography and illustration in line with the brand position. Working with their current logo, we created a modern brand, which reflected the energy and aesthetic of the venue’s new direction.

55% increase in Instagram engagement over the first 6 months

Website Development

Overall year-to-date revenues increased by 4-6% across all restaurant sites.

Community Management

As part of the social strategy, MASH actively manages D.O.C’s online community to cultivate and nurture existing relationships. We’ve developed a number of highly successful marketing campaigns, including online competitions and dining experiences like D.O.C’s Deli Dining series, which has continually sold out via social media.

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