D.O.C Gastronomia

Brand Positioning
Tone of Voice
Social Media Strategy
Social Media Management
Community Management
Website Development
Collateral Design


Social Media


Website Developer
TPR Media


How do you experience the best pizza in Australia through digital channels?

The Italian accent is genuine at D.O.C. You can taste, see and hear the authentic flavours from across Italy without having to buy a plane ticket.

Having resisted growth for some years to prevent diluting the brand; D.O.C’s business was strong across its locations and there was now ambition to expand. MASH was engaged to curate a team of creative specialists to consolidate and build the brand digitally.

“Outrageously Italian”

Rich, bold, effusive and cheeky, when we bring D.O.C to life, whether it be online or via brand activations, we not only speak with our hands but ensure the tone underlines their proud expression of Italian culture.

Social Media Strategy

Our carefully curated MASH-Up of creative talent is responsible for the development, production and community management of D.O.C’s ongoing Instagram and Facebook strategy, including the production and delivery of photography, videography and illustration in line with the brand position. Working with their current logo, we created a modern brand, which reflected the energy and aesthetic of the venue’s new direction.

55% increase in Instagram engagement over the first 6 months

Website Development

Overall year-to-date revenues increased by 4-6% across all restaurant sites.

Community Management

As part of the social strategy, MASH actively manages D.O.C’s online community to cultivate and nurture existing relationships. We’ve developed a number of highly successful marketing campaigns, including online competitions and dining experiences like D.O.C’s Deli Dining series, which has continually sold out via social media.

Brand Partnerships – STRATEAS CARLUCCI X D.O.C

Our team was delighted to curate the brand partnership between fashion designers STRATEAS CARLUCCI and D.O.C – two iconic Melbourne, Italian brands. The core focus was on subtly merging the worlds of food, art and fashion by way of a highly exclusive, limited edition Tshirt line. This creatively explored the concept of line drawings: “With the single one-line sketches symbolising a single strand of spaghetti to embody the notion that art imitates life, and food is life”.


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