Tone of Voice
Copy Strategist + Copywriter
Words by Nuance
How do you creatively unify different experiences within one brand?
After a workshop with key stakeholders it was decided that the key common thread between all of the brands – present and future – was the heritage-listed building in which they resided.
A Brand Blueprint was established, which set out the new Brand Positioning, Brand Pillars and Brand Values. From here, an identity and suite of brand collateral was developed.
340% increase in Instagram engagement for Beta and 560% increase for Alpha after the first month.